For the first time in the 25-year-long history of this Publishing House the Hermes award has been granted to FMCG producers. On behalf of traditional trade, the awarded ones were the most appreciated brands within the FMCG industry: manufacturers who have supplied their goods to Polish shops for years. The winners were chosen in a poll that had taken place in March and April this year. Due to its form, the poll had appeared to be very popular among retailers who took this opportunity to honour the brands and manufacturers who they had been cooperating with for the past 25 years – with some for a longer and with others for a shorter period of time.
The aim of the contest was to present Świat Kobiety readers with a wide choice of new products and recommend the best ones. The winners were unique products for women that received the 2016 SUPER PRODUCT by Świat Kobiety title.
Golden Receipt is Poland's largest competition for FMCG market leaders where the winners are chosen by purchasing managers. It was supervised by the KANTAR TNS Research Institute. Data were collected in stores of all formats and from every region of the country.
Winners in each category are named by store owners and managers themselves.
A bronze medal for Gold Wax Antistatic 5in1 in a competition organised by the “Wiadomości Handlowe” monthly in the “Universal and Specialist Cleaning Products” category
The 5th edition of the Poland-wide study entitled “NAJLEPSZY PRODUKT 2016 Wybór Konsumentów®” (“TOP PRODUCT OF 2016 Consumer’s Choice”) covered as many as 332 new products (foodstuffs, chemical products and cosmetics) marketed between 1 September 2014 and 1 September 2015 in 58 FMCG categories. The winning products were selected by the consumers surveyed by the GfK Polonia Institute.
The survey was conducted through the GfK Access Panel with the use of the CAWI method (Computer Assisted Web Interviewing). A representative (random-quota) sample of N=1000 respondents, which takes into account the actual population of Poles aged 18-65, was used. The respondents were the consumers who take decisions concerning the products to be purchased for their household or have a significant impact on the decision-making process in this respect, and use the product categories covered by the survey. (January 2016)
“Super Product of 2015” for Gold Wax Antistatic 5in1 in the competition organised by the “Świat Kobiety” women’s monthly in the “household chemistry” category
The purpose of the 9th edition of the competition was to present the readers of the “Świat Kobiety” monthly with a broad range of new products offered on the market and recommend the best of them. Exceptional products for women were awarded a prestigious title of the SUPER PRODUCT of “Świat Kobiety” 2015. (January 2016)
The “Good Brand 2016 – Quality, Trust, Reputation” award for Eco Line products.
An award granted by the Editors of Biznes Trendy (Business Trends) in the Rzeczpospolita daily, and the Editors of Forum Biznesu (Business Forum) in Dziennik Gazeta Prawna for the most innovative and recognizable brands in the Polish market with the highest potential for development. As part of the Programme, studies have been conducted already for the seventh time, to determine the value, activeness and brand awareness of individual brands. The analyses covered primarily: the market position of individual brands and their progress, the quality of a given product or service and the level of confidence of consumers and customers. (February 2016)
The Ługa product line has been recognized in the Consumer Product Quality Competition “The Best in Poland” (previously run under the name Dobre, bo polskie)
The award, granted by the Hipolit Cegielski Society, is associated with one of Poland's oldest competitions to promote companies, institutions and their products and services, organized since 1992.
The purpose of the competition is to promote and recognize the best products and services on the Polish market, as voted by consumers.
Commercial Hit 2015 title for the best selling product in the “Window cleaner” category granted for Window original plus lemon fresh 750 ml.
The winners have been selected by retailers, independent store owners – the readers of Handel magazine. Market Monitoring Centre (Centrum Monitorowania Rynku) was the substantial partner of this competition. (June 2015)
The ŁUGA brand has been awarded the Good Brand 2015 – Quality, Trust, Reputation title in the “starch” category. The title is awarded to the fastest-growing and most promising brands on the Polish market. The contest is organized by the editors of the Biznes Trendy section of Rzeczpospolita daily newspaper and by the editors of the Forum Biznesu section of Dziennik Gazeta Prawna daily newspaper. (June 2015)